Marketing Information

While OPAS does not sell tickets, it does store critical for the departments that do. In addition to all the Schedule and Program information, there are dedicated fields for Marketing and PR.

The dedicated Marketing screens are available in:  OPAS Library | Extended

Marketing Information includes…

  • Dedicated fields for URLs and Ticket System identifiers (unique keys to link a concert to your Ticketing System)
  • Phonetic pronunciation fields for composers and compositions
  • Ticket sale overviews — create broad ticket categories and store numbers sold and income for each.  This allows powerful analysis and cross-referencing between composers / soloists / Projects / conductors and ticket sales
  • Dedicated Marketing fields such as web site blurbs, ticket information and more that you can create and customize